An advertiser using viewable cost per thousand. About bidding on impressions 2019-02-09

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Display Advertising

an advertiser using viewable cost per thousand

In this scenario, the advertiser pays for two impressions per page view. Which bidding strategy would you recommend? What should the advertiser do to ensure that it shows in all sizes without limiting exposure? Your client Kevin works for a retailer that sells eco—friendly products. Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements Create a campaign for each website Explanations: If you want to set bids for an individual targeting method in your ad group, you can use custom bids. How long should advertisers wait after creating a new Display campaign before analyzing its performance? Which allows advertisers to see which sites referred visitors with the most time spent on site? You have a friend who has a small business, and she wants to manage her own AdWords campaign. Why is it recommended to separate Display Network campaigns from Search Network campaigns? What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube? As always, the Google Ads system will charge you only what is needed to place your ad above the next-highest ad, and only charge if the ad became viewable. Which is a best practice when setting up the campaign? Which report is helpful when using site and category exclusions? What type of targeting would you recommend? Which bidding option is best suited for an advertiser focused on branding goals? Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. Which best practice should you follow? Create a campaign for each website Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements To raise awareness of what you're advertising without limiting who might see your ads, you should Add multiple targeting methods and use the Target and Bid setting Set a topic bid adjustment to show your ads on multiple pages about a specific topic Set a mobile bid adjustment to reach more customers on mobile devices Add multiple targeting methods and use the Bid Only setting Haley's client wants to drive sales of her new cookbook that's about gluten-free desserts.

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When an advertiser using viewable cost

an advertiser using viewable cost per thousand

True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices. He wants to attract an audience with an established interest in his message. Which would contribute to a higher Quality Score for a display ad? Which best practice is advisable when optimizing ad groups within a placement—targeted display campaign? What is the best definition of Google display advertising? Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns? Why should she consider using Ad Gallery compared with other tools? Which bidding strategy would you recommend? How does an extension work on a Display ad? What could be a reason for these traffic fluctuations? Create one ad targeted to both remarketing and Shopping Create separate remarketing and Shopping campaigns Create a combined remarketing and Shopping campaign Create two ad groups: one targeted to remarketing and the other to Shopping Why is it recommended to separate Display Network campaigns from Search Network campaign? An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. An advertiser is running video ads on a placement—targeted campaign. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming.

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Google Display Advertising Exam Answers

an advertiser using viewable cost per thousand

Which is a best practice when setting up the campaign? Your client Anna wants to increase the reach and visibility of her ads. Maybe you just want a lot of people to see your ad. For example, an ad might receive placement in two locations on a website, such as a horizontal banner across the top of the page and a vertical side banner alongside the page's text. What type of targeting would you recommend? Which is a best practice when setting up the campaign? Recently, the play rate for the video ads has decreased. Your client wants to reach new parents with ads for organic baby food. Other pricing models include cost per click, where the advertiser pays each time a website visitor clicks on the ad, and cost per acquisition, where the advertiser only pays each time a website visitor makes a purchase after clicking an ad.


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An advertiser using viewable cost

an advertiser using viewable cost per thousand

Which campaign type would you recommend to start? Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. Why should she consider using Ad gallery compared with other tools? What is a benefit of using the Ad gallery to create an image ad? Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network? Rather than programming the menu to show airports, the advertiser wants to click on the ad to go to his website. What might Google automatically include in her ads? Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. This website is not officially affiliated or endorsed by Google in any way. An advertiser wants a display ad to be eligible to appear on YouTube.

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About bidding on impressions

an advertiser using viewable cost per thousand

If you know a site gets great results for you, you can bid more for placements on that site. She has return—on—investment goals and is already using AdWords conversion tracking. What is the best targeting strategy for her? That makes them more likely to be noticed. Your client Christina wants to drive traffic to her site. True or False: A best practice for selecting keywords for a TrueView in—display video campaign is to use YouTube tags for keywords. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics? Which is a method for evaluating performance of engagement ads created with the Ad gallery? Which ad format is easiest to create and edit, and has the widest reach on the Display Network? Which is a best practice when setting up the campaign? She wants to reach people who are actively researching electric cars and ready to buy one. He want to attract an audience with an established interest in his message.

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Google AdWords Display Network Exam Flashcards

an advertiser using viewable cost per thousand

Which is a benefit of using display advertising with Google to build brand awareness? For an advertiser focused on branding, what are the key success metrics? Which type of targeting would you recommend? Create a campaign for each website Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements. True or False: Video search behavior is different from traditional search behavior. What should she do to avoid appearing on these irrelevant sites? Which campaign type would you recommend to start? Get more or less traffic from placements by setting individual placement bids: If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site. Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website? The advertiser is also receiving conversions at the expected cost—per—conversion. When selecting his video still, which is the best to demonstrate that the video is a short surfing video? When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? Which practice would be acceptable under Google's editorial and technical requirements? Where do the majority of AdWords ads on YouTube appear? Which tool works best to help advertisers automatically find and bid on relevant placements? After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.


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An advertiser using viewable cost

an advertiser using viewable cost per thousand

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network? Bid Optimizer Frequency capping Ad rotation Ad scheduling Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Google Display Network? She's advertising on the Display Network. Image ads do not perform as well on the Display Network It ensures one of the ad formats will win the auction and show on a publisher site It ensures maximum coverage, as some publishers do not accept all ad formats Text ads do not perform as well on the Display Network Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? If you enable custom bids for placements, for example, you can set max. Which type of AdWords campaign would be best for that? Which bidding option is best suited for an advertiser focused on direct response marketing goals? She finds the site by doing a Google search, goes directly to it, and buys a laptop. Your client has a cupcake shop in a hard—to—find alley in San Francisco. True or False: When an advertiser edits an ad extension, all the performance statistics are lost. Different pricing methods are more appropriate for some ad campaigns than others. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites.

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Google AdWords Display Network Exam Flashcards

an advertiser using viewable cost per thousand

She has no experience with AdWords and would like to experiment with different options. What is a best practice for building ads with the Ad gallery? A direct response advertiser is primarily interested in generating conversions from a Display campaign. What kind of targeting would you recommend? The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. . What should she do to avoid appearing on these irrelevant sites? A direct response advertiser is primarily interested in generating conversions from a Display campaign. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. The advertiser has already created a campaign to show only on managed placements within AdWords.

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🥇 When an advertiser using viewable cost

an advertiser using viewable cost per thousand

What type of video ads can be created with AdWords for video? Your client has a Mexican restaurant and wants to increase brand awareness in the local community. Which is a best practice that this advertiser should employ when setting up the new campaign? She has return on investment goals and is already using AdWords conversion tracking. Which feature could help her be more efficient with her advertising during this time? Es autor del blog Desamark donde comparte estrategias y tácticas probadas para ayudarte con tu negocio online. Which feature applies to the Display Network but not the Search Network? Which bidding type is only available for ads on the Display Network? John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? If a display ad has been disapproved, how do you submit a request for another review? Tip If your main goal is online sales or visits to your website, then or bidding may be a better option for you. Which bidding strategy would you recommend? An advertiser creates a display ad with Ad gallery. What type of ad would you create to help reach your client's goal? Set the targeting for the campaign to Target All and resubmit the ad Set the targeting for the ad group to Target All Set the targeting for the ad group to Broad Reach Set the targeting for the ad group to Bid Only and at least one targeting method to Target and Bid What's needed to create a Display Network campaign to start promoting an app in other apps and on mobile websites? Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable? Which is a best practice when setting up the campaign? Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.

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Google AdWords Display Network Exam Flashcards

an advertiser using viewable cost per thousand

She has no experience with AdWords and would like to experiment with different options. You set the max amount you want to pay for viewable ads, whether they're clicked or not. A text ad with a call extension on the Search Network An interactive Lightbox display ad on the Display Network that's focused on the restaurant's most popular menu items A text ad with keywords describing the most popular menu, like fish tacos, on the Search Network An image ad featuring a drawing of the restaurant on the Display Network Your client Christina want to drive traffic to her site. Your client Ali has a car dealership. Tiene las certificaciones de Google Adwords y Google Analytics Trabaja como Consultor de Marketing online ayudando a las empresas a tener exito en internet consiguiendo más clientes y generando más beneficios para sus empresas.


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